April 26, 2016

A message from the Regional Secretary

If your employer operates the local government pension scheme, NHS pension scheme or civil service pensions scheme then you’ll receive a ballot paper over the next few days, that’s if you haven’t already. I’m asking you to vote YES because proposed changes to your pension simply aren’t fair and are unnecessary. It’s the biggest dispute most of us will ever be involved in. We are still in negotiation – don’t let anyone tell you different – but those negotiations are glacial. The ballot has been called and we have to deliver a massive turnout and significant YES vote.

Why You Shouldn't Rely Solely on SEO Advertising

Search engine optimization (SEO) advertising might seem like the best of both worlds – to appear organically on search engine results pages (SERPs) while simultaneously purchasing ad space on SERPs to boost your visibility and drive more traffic to your website. However, depending solely on SEO advertising as part of your marketing strategy may be doing you more harm than good. Here’s why...

SEO is a longer term investment

You might be tempted to put all of your eggs in the SEO advertising basket, but resist the urge. Yes, SEO is a powerful tool that can help you rank higher in search engine results pages and drive traffic to your website. However, it takes time to see results from an SEO campaign. Additionally, you shouldn't rely solely on SEO to bring people to your website. A diversified approach that includes other forms of marketing, such as social media marketing and email marketing, will give you the best chance for success.

PPC advertising campaigns have faster results

PPC advertising campaigns can be a great complement to your existing SEO efforts, but they shouldn’t be your only focus. PPC ads have the potential to reach a wider audience more quickly than organic search results, which can take months or even years to achieve.

Landing page optimization (when used properly) will make your landing pages convert better

When you're driving traffic to your website, you want to make sure that you're doing everything you can to convert that traffic into leads or customers. One of the most important things you can do to improve your conversion rate is to optimize your landing pages.

Metrics tell you if it’s working

There's no denying that SEO advertising can be effective. But if you're relying solely on this form of marketing, you're missing out on key data that can tell you whether or not your efforts are actually paying off. Metrics like website traffic, conversion rates, and ROI will give you a much clearer picture of how your advertising is performing. 

SEO takes time to show results (two sentences): Rome wasn't built in a day, and neither is a successful SEO campaign. It can take months or even years to see the fruits of your labor.

Conversion tracking gives you more insight into what’s working and what isn’t

Most businesses rely on a mix of advertising and SEO to bring in new customers. However, if you’re only tracking your conversion rate from SEO, you’re not getting the full picture. Conversion tracking lets you see which keywords and ads are driving results with a facebook ads for small business, so you can adjust your strategy accordingly. Plus, it helps you track ROI for your marketing campaigns, so you can see which ones are worth your time and money.

PPC gives higher ROI in most cases, but it depends on the goals set out by advertisers. And those goals can vary wildly.

SEO advertising is a process of optimizing your website to rank higher in search engine results pages (SERPs). The goal is to earn organic traffic from people who are searching for the products or services that you offer.

If the goal of your marketing campaign is brand awareness, then PPC may be the better choice.

PPC allows you to control where your ad appears, how often it appears, and who sees it. With SEO, you can only control where your ad appears if you're willing to pay for it. And even then, you're at the mercy of algorithms that are constantly changing. So if you want to ensure that your target audience sees your ad, PPC is the way to go.

A message from the Regional Convenor

We have tried to negotiate in good faith but government ministers just won’t listen. UNISON has not taken the decision to ballot lightly, neither will our members.

Public sector workers like you are already enduring pay freezes, the threat of privatisation, reorganisations and cuts in services. It’s not fair to target you any further. You deserve the pension you are already entitled to.

UNISON’s membership is made up of individuals from all walks of life and all parts of the world. Everyone if these individual are entitled to be treated with dignity and respect at all times.

Equality is about providing opportunities for all regardless of race colour, national origin, sex, sexual orientation, age, religion, mental or physical disability etc…..basically everything.

We wish to formally recognize and extend our thanks to our brothers in the union of the company Discovery Learning for their financial contributions to the families of our members during the strike.

UNISON North West recognises that equality is a core trade union principle – we actively campaign for equality of opportunity in the workplace and in the wider community.

UNISON is the UK’s biggest public sector trade union and is proud of its record in winning equality, but we are not complacent – we will continue to promote equality and campaign to eliminate discrimination wherever it rears its ugly head.